A Mum on a mission

Welcome to Sneeki! I’m Laura, a mum on a mission, tackling the challenge of feeding my fussy little eater. If you’re a parent, you know how tough it can be to sneak in those essential nutrients while keeping mealtime stress-free!

After countless wasted plates of food, elaborate decorative collages to entice the eater, and many other party tricks, I decided to create a brand that would allow tasty treats to become a simple (but clever) way to get more of the good stuff in.

As a brand and packaging designer in the Food and Beverage industry, I’ve witnessed firsthand how many unhealthy ingredients can lurk in supermarket snacks. Hidden in marketing, obscure ingredient names and cute illustrations. That’s why I’m passionate about creating opportunities for families to access honest ingredients that you’ll find in any pantry at home.

Combining all of the above has been a long and challenging journey, but worth it for the empty lunch boxes returned after school and the request for “just one more pancake”.

I hope you enjoy the treats and rest assured your sneeki secret is safe with me.

Our ingredients

In a minefield of ultra-processed foods, it’s really tricky to find what’s really good for our bodies, especially when healthier options are often met with resistance from little fussy eaters or contain allergens that are not lunch-box friendly.

We aim to always make our mixes nut free, with no preservatives or refined sugars. We have gluten, dairy and egg free options and swap outs here, and always a stack of fruit and veg hidden inside.

Made at home,
to make at home

In our cosy old villa kitchen, a pinch of inspiration and a dash of ingenuity led to something special. With nothing but simple ingredients you can find in your pantry and everyday tools at our disposal, we whipped up the first Sneeki Co mixes.

We created them with you in mind, so you can easily whip up healthy, tasty snacks after school, for a party or just because - and know exaclty what you’re feeding the troops.